When it was originally enacted in 1516, the Bavarian Purity Law stated that beer should only contain water, hops and barley. It’s a simple recipe that hasn’t changed much through the years. So, with these strict restrictions governing their product, brewers have been forced to extremes when differentiating their products from competitors. Some spend millions on slick advertising, or getting some celebrity to endorse their beer. But for smaller breweries and craft bewers, it’s not that easy. However, being free of the constraints of corporate marketing departments, they’ve been able to develop bizarre, sometimes offensive and always attention-grabbing names for their beers, this has led to a fine tradition of strange beer names. At What Would Jesus Brew?, we intended to continue the tradition.
This means that naming your beer its often trickier business than making it! So I need your help – I’ve set up a new poll for you to vote on what to call my new batch of stout. Please register your opinion, and feel free to suggest new names for future brews.
I also stumbled across this Random Beer Name Generator which is of questionable help. But quite fun.